Let's Stoke the Next Generation of Trail Blazers
Designed by Adventurers. Now With Kids.
Designed by Adventurers. Now With Kids.
We believe adventure doesn’t end with parenthood, it only gets better!
Milk is for the love and care of family.
X marks the moment we chose to keep adventuring with kids in tow.
Whiskey? That’s our wild side - still here, just with earlier bedtimes and louder mornings.
Our Mission
We inspire family bonding through adventure, sustainability, and authenticity—crafting durable outdoor gear that empowers every family to confidently explore, connect, and create lasting memories together.
Retail Partner Locations
We are growing fast. Come visit and check out our gear firsthand. Give them a high five for us!
We’re a crew of outdoor-loving parents who didn’t want to give up the wild when kids came along. Instead, we doubled down on adventure—and brought the little ones with us.
We believe time outside makes tougher, happier, more confident kids. And let’s be real—adventures with babies are chaotic, hilarious, and way more memorable.
But we couldn’t find gear that could keep up. Enter our carefully crafted lineup:
A buttery-soft UPF 50+ sun hoodie built for sunny hikes, beach naps, and toddler wrangling. It’s made for the whole family and tough enough for real adventure.
Your go-to for chilly mornings and mountain air. Warm, breathable, and ready for anything - from trailhead coffee to campfire stories.
Not your average diaper bag. This all-in-one system includes a cooler, stink-proof compartment, changing kit, and more - built with sustainable materials that last way past potty training.